MRO Magazine

A Pea in the Pod(R) Opens Shop in Harrods

July 27, 2015
By PRN NewsWire

PHILADELPHIA, July 27, 2015 /PRNewswire/ — Destination Maternity Corporation (NASDAQ: DEST), the World’s leading maternity apparel retailer, today announced it opened a A Pea in the Pod(R) shop in shop at Harrods, the iconic Knightsbridge department store in London. This relationship marks the first time A Pea in the Pod branded apparel and its unrivaled assortment of designer brands will be available in the UK within a brick and mortar location. The approximately 806-square-foot retail space is located on Harrods’ Fourth Floor adjacent to Childrenswear.

The shop in shop includes A Pea in the Pod’s denim collection, a favorite of celebrity moms-to-be, which features the brand’s patented Secret Fit Belly(R) on styles from AG Jeans(R), which are available exclusively through A Pea in the Pod, as well as 7 For All Mankind(R), JOE’S(R) Jeans, J Brand(R) Jeans, PAIGE Denim and Citizens of Humanity. The shop in shop also features the recently launched Rachel Zoe Collection for A Pea in the Pod, an exclusive collaboration with the distinguished designer, stylist and editor. Additionally, a curated selection of styles chosen and fit especially for expecting moms from contemporary designers including BCBG(R), Splendid, Ella Moss(R), and JOIE(R) are available. A Pea in the Pod’s shop in shop also highlights the best of British maternity design with exclusive product from Seraphine, Isabella Oliver, and Madderson London.

Anthony M. Romano, Chief Executive Officer of Destination Maternity, commented, “A Pea in the Pod is delighted and honored to be selected as the exclusive maternity purveyor for Harrods: a legendary brand that is recognised globally as the number one luxury department store in the world. Our focus to provide each mom-to-be with high quality, fashion right, great fitting apparel combined with exceptional service to create a truly special shopping experience will complement the Harrods experience perfectly.”

Elizabeth Mcluskie, Head of Childrenswear at Harrods, stated, “We are hugely excited to welcome A Pea in the Pod to Harrods. We are the first and only UK retailer to offer A Pea in the Pod and their wealth of experience in maternity-wear. Their vast range of designer brands will ensure we are the number one destination for this market in London.”

About Destination Maternity Corporation

Destination Maternity Corporation is the world’s largest designer and retailer of maternity apparel. In the United States and Canada, as of May 2, 2015, Destination Maternity operates 1,868 retail locations, including 557 stores, predominantly under the trade names Motherhood Maternity(R), A Pea in the Pod(R), and Destination Maternity(R), and 1,311 leased department locations, and sells on the web through its and brand-specific websites. Destination Maternity also distributes its Oh Baby by Motherhood(R) collection through a licensed arrangement at Kohl’s(R) stores throughout the United States and on In addition, Destination Maternity has international store franchise and product supply relationships in the Middle East, South Korea, Mexico and Israel. As of May 2, 2015 Destination Maternity has 128 international franchised locations, including 24 Destination Maternity branded stores and 104 shop-in-shop locations. Destination Maternity recently opened its first franchised locations in Israel in the second quarter of fiscal 2015, pursuant to its franchise agreement with H&O Fashion Ltd., one of Israel’s largest and dominant fashion-retail chains.

About Harrods

At the forefront of luxury retail, Harrods offers the finest merchandise from its iconic Knightsbridge store. Unashamed grandeur, unrivalled choice and customised personal services attract loyal customers and international visitors. From its humble beginnings as a grocer and tea merchant in 1834, to the Terracotta Palace filled with luxury merchandise, Harrods continues to go from strength to strength, guided by its philosophy ‘anything is possible’. From haute couture to homeware, the finest luxury merchandise is showcased in the lavish setting of the Knightsbridge store, stretching across eight floors and over 330 departments. There are over 28 eateries to satisfy every taste, and a selection of premier services from By Appointment Personal Shopping to Harrods Bank and Gold Bullion. The Brompton Road store truly has it all.

Destination Maternity Corporation (the “Company”) cautions that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or made from time to time by management of the Company, including those regarding international expansion and various business initiatives, involve risks and uncertainties, and are subject to change based on various important factors. The following factors, among others, in some cases have affected and in the future could affect the Company’s financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any such forward-looking statements: the continuation of the economic recovery of the retail industry in general and of apparel purchases in particular, our ability to successfully manage our various business initiatives, the success of our international business and its expansion, our ability to successfully manage and retain our leased department and licensed relationships and marketing partnerships, future sales trends in our existing retail locations and through the Internet, unusual weather patterns, changes in consumer spending patterns, raw material price increases, overall economic conditions and other factors affecting consumer confidence, demographics and other macroeconomic factors that may impact the level of spending for apparel, expense savings initiatives, our ability to anticipate and respond to fashion trends and consumer preferences, unanticipated fluctuations in our operating results, the impact of competition and fluctuations in the price, availability and quality of raw materials and contracted products, availability of suitable store locations, continued availability of capital and financing, our ability to hire and develop senior management and sales associates, our ability to develop and source merchandise, our ability to receive production from foreign sources on a timely basis, potential stock repurchases, our ability to continue our regular quarterly cash dividend, the trading liquidity of our common stock, changes in market interest rates, our ability to successfully manage and accomplish our planned relocations of our headquarters and distribution operations with minimal disruption to our overall operations, war or acts of terrorism and other factors set forth in the Company’s periodic filings with the U.S. Securities and Exchange Commission (the “SEC”), or in materials incorporated therein by reference. Although it is believed that the expectations reflected in such forward-looking statements are reasonable, no assurance can be given that such expectations will prove to have been correct and persons reading this announcement are therefore cautioned not to place undue reliance on these forward-looking statements which speak only as at the date of this announcement. The Company assumes no obligation to update or revise the information contained in this announcement (whether as a result of new information, future events or otherwise), except as required by applicable law.

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Photo: Maternity Corporation

CONTACT: Judd P. Tirnauer, Executive Vice President & Chief FinancialOfficer, (856) 291-9777,

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