MRO Magazine

5WPR Named Agency Of Record for Eclipse Curtains


May 16, 2016
By PRN NewsWire

NEW YORK, May 16, 2016 /PRNewswire/ — 5W Public Relations, one of the top 20 independently owned public relations firms in the U.S., has been named PR Agency of Record for Eclipse, a proprietary brand within the portfolio of New York-based Ellery Homestyles – a leading supplier of ready-made window curtains and top-of-bed products.

Since 2006, Eclipse Curtains has provided customers with solutions and innovation in window decor. Initially focusing on sun-blocking “blackout” panels, Eclipse has grown to encompass the full spectrum of window opacity levels, new forms of technology and a reenergized focus on window fashion. Available for both kids and adults in traditional and contemporary designs, Eclipse offers curtains for every room of the house.

“We are thrilled to have Eclipse Curtains join our roster of Home and Housewares clients,” said 5WPR CEO Ronn Torossian. “This partnership is a welcomed addition to our team’s established portfolio of home decor and textile brands.”

“I had a 5-year history working with Ronn and his 5W team with my last consumer products company,” said Hugh Rovit, CEO of Ellery Homestyles. “When I determined the time was right for public relations representation with Ellery, I needed not consider any other resource than to team with 5W once again.”

5WPR’s media relations program for Eclipse aims to position Eclipse as the voice of authority for functional and fashionable window treatments, via an integrated public relations strategy that will increase exposure and build brand recognition among consumers.

About Eclipse:

Eclipse is a proprietary brand within the portfolio of New York-based Ellery Homestyles – a leading supplier of ready-made window curtains and top-of-bed products. Eclipse was launched in 2006 and at its inception, was primarily focused on the blackout segment of light blocking technology. As a brand devoted to functional advancements in window decor, Eclipse has since grown to encompass the full spectrum of window opacity levels, new forms of technology, and a reenergized focus on window fashion. Throughout the nation, Eclipse is recognized as the voice of authority for energy-saving, noise-reducing, light blocking curtains of all opacity levels.

Committed to continuous innovation in product development, the Eclipse team continuously conducts research, engages with end-consumers and travels the globe in search of trend-leading patterns and fabrics to produce the most fashion-forward solutions for window decor on the market. The brand’s goal is to provide consumers a selection of products with different attributes to meet their needs for any room in their homes.

About 5W Public Relations:

5W Public Relations is an award-winning full-service firm known for innovative programs that engage with businesses, individuals and ideas. With over 130 driven professionals serving clients in industries spanning Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit, Corporate Communications and Reputation Management, Public Affairs, Crisis Communications and Digital Strategy, 5W PR provides leading businesses a resourceful, bold and results-oriented approach to communications. 5W’s creative campaigns, client results and exceptional team members have earned they agency multiple awards from industry organizations including PR Agency of the Year, PR Executive of the Year, Product Launch of the Year, Business to Business Program of the Year, Digital/Social Media Campaign of the Year and more.

MEDIA CONTACT

5WPR / Autumn Thu

athu@5wpr.com

212-999-5585

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/5wpr-named-agency-of-record-for-eclipse-curtains-300269031.html

5W Public Relations

Web site: http://www.5wpr.com/