MRO Magazine

50,000feet Creates New Advertising Campaign for Edelman Leather


September 14, 2015
By PRN NewsWire

CHICAGO, Sept. 14, 2015 /PRNewswire/ — Edelman Leather tapped 50,000feet to develop its new integrated campaign, marking an exciting and evolutionary period for both the Edelman business and brand. For more than 50 years, the Edelman name has been synonymous with the world’s finest leathers. Conveying a story of craftsmanship and legendary attention to detail, A Natural Talent introduces Edelman to a new generation of design professionals and residential consumers, debuting in the September 2015 print and digital editions of Architectural Digest.

https://photos.prnewswire.com/prnvar/20150914/266140

“50,000feet took a holistic approach, thoughtfully considering our creative heritage along with our marketing objectives. Their ability to capture the personality of the Edelman brand while envisioning it through a more contemporary lens is one of many reasons we’re thrilled to call 50,000feet a partner,” noted Mark Skerik, President of Edelman Leather. “Our work together helps position Edelman as one of the category’s most confident luxury brands today.”

“Close collaboration with Edelman gave us a deep understanding and appreciation of the Edelman brand–known for its rich heritage, perfect finishes and respect for materials,” commented Jim Misener, Principal and Managing Director at 50,000feet. “Andy Warhol’s early work for Edelman provided great inspiration, and building on this tradition is an enormous opportunity and honor.”

Designed to appeal to the wide range of Edelman clients, who include design professionals working across residential, contract, hospitality, aviation and marine as well as residential consumers and end users, A Natural Talent shares heroic product narratives through the eyes of renowned photographer Ilan Rubin. The campaign leads with a portrait of The American Alligator Collection, an exciting 2015 introduction for the company, and will continue to feature new products through next year.

About 50,000feetFounded in 2001, 50,000feet is an independent creative agency that develops integrated communications for some of the world’s most respected brands. From brand identity systems, marketing communications and advertising to all facets of interactive, 50k designs for brand engagement–transforming awareness into loyalty and synchronizing mobile, web, retail, broadcast, print and video. Learn more at 50000feet.com.

About Edelman LeatherFounded in 1981, Edelman Leather is the maker of the finest leathers for interiors, serving the residential, contract, hospitality, aviation and marine markets. Based in New Milford, Connecticut, Edelman offers the greatest selection and personal assistance through a network of showrooms, with locations including New York, Chicago, Dallas, Dania Beach, Boston, Atlanta, Denver, San Francisco, Los Angeles and London. Luxury lives at edelmanleather.com.

CONTACT Cole Stevens stevens@50000feet.com, 773-529-6760 x36

Photo – http://photos.prnewswire.com/prnh/20150914/266140

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/50000feet-creates-new-advertising-campaign-for-edelman-leather-300142262.html

Photo: https://photos.prnewswire.com/prnh/20150914/26614050,000feet

Web site: http://www.50000feet.com/