MRO Magazine

4imprint® e-Book Showcases 72 Customer Stories About Promotional Product Success

By Business Wire News   


The new 8th edition Promotional Products Work e-book profiles 72 4imprint customers’ creative uses of promotional products for successful and well-received fund-raising, thank you gifts, buzz-building, branding, team-building, tradeshows and incentives. The promotional products retailer, 4imprint, has been profiling and publishing successful customer ideas since 2012 to inspire others and provide guidance.

“In the 20+ years I’ve been working with 4imprint, you’d think that I’d have seen every possible use for an imprinted pen, bag, tumbler, tech gadget or embroidered shirt,” writes 4imprint CEO Kevin Lyons-Tarr in the e-book’s introduction. “But every time I read through customer comments and reviews, answer their emails, or chat on the phone, I learn something new.”

The ideas come from 4imprint’s “Two-Second Surveys,” conducted with customers who ordered and used promotional products. The e-book, with 72 different ideas from schools, government agencies, small businesses, healthcare and more, is chock-full of ways to use logo-emblazoned giveaways, branded promotional items, corporate apparel and personalized gifts.

Among the ideas included in the e-book:

  • A local festival used tote bags to build relationships with teachers in local classrooms.
  • Brightly colored shirts make event volunteers visible and recognizable during events.
  • Pens were given to community members to commemorate a local event.

The free e-book is available for download HERE.

About 4imprint

4imprint is part of 4imprint Group plc, a publicly traded company on the London Stock Exchange. The Group serves hundreds of thousands of customers with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it® Notes, custom calendars, custom shirts and much more. For additional information, visit

Becky Dillenberg, 920-236-7272, ext. 8546


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