MRO Magazine

36creative Celebrates Win at Brandathon 2015

By PRN NewsWire   

BOSTON, Aug. 18, 2015 /PRNewswire/ — On August 6(th) 2015, 36creative took second place at the AdClub’s annual Brandathon event. In just 72 hours the small agency was able to put together a comprehensive re-brand and marketing strategy that was able to beat out behemoth agencies like Arnold, Hill Holiday, DigitasLBi, and SapientNitro.

This is the first year 36creative has competed in the event. The agency was paired with local hot sauce company Nine Lazy Kids. “Our goal was to really focus on creating an elevated, engaging brand,” said Managing Partner Trent Sanders “from there we just let the brand carry the rest of the work.” The agency team also presented new package designs, a website design, and a viral marketing campaign. Harvard Business School EiR and Start Tank founder David Chang sang praises of the campaign on Twitter saying, “…it’s a gorgeous new identity – well, well done @36creative.”

Some of this success could be in part due to 36creative’s history of working with startups. Over the course of the last decade the agency has worked with startups of all shapes and sizes. From local businesses and mom and pop shops to emerging tech companies and big pharma product launches, the agency has no shortage of experience when it comes to bringing a new idea to market. One Massachusetts based company, Traveling Vineyard, has been able to attribute its meteoric rise in sales to a rebrand and marketing strategy put together by the agency. “Their work rocks, and we have some awesome results to prove it.” says Rick Libby, president of Traveling Vineyard “We wanted more qualified leads. We got what we wanted and we now are receiving a 700% increase in our lead stream.”

To read the agency’s full recap of the event, please visit:

About 36creative: 36creative is a brand-focused creative agency based in Salem, NH. Founded in 2005, the boutique agency has had the pleasure of working with a range of brands, from Santander Bank to a San Francisco based doggy daycare. For more information, please visit


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