Shop 412 Partners with New Era for Pittsburgh Bicentennial Collection

PITTSBURGH, July 7, 2016 /PRNewswire/ — Local retailer Shop 412 is releasing a headwear collection commemorating the 200(th) birthday of the city of Pittsburgh. This latest collaboration utilizes a lightweight, breathable tech fabric (Diamond Era) to handle the humid summer in Pittsburgh. This 59/50 hat features the city’s flag and seal detail and is available in a variety of colors and styles. This limited edition collection is available for purchase beginning Friday, July 8(th )in store.

Photo – http://photos.prnewswire.com/prnh/20160707/387096Photo – http://photos.prnewswire.com/prnh/20160707/387097

Shop 412 is a local sports lifestyle brand. Since 2007, the brand has partnered with some of the best athletes and teams to highlight “Hometown is Hero(TM)”. The brand celebrates Pittsburgh’s emerging generation of cultural creators and professional athletes – all inspired by the ‘Burgh’s proud blue-collar heritage. The company flagship store is located in the Southside while the design center and offices are located in Pittsburgh.

New Era is an international lifestyle brand with an authentic sports heritage that dates back over 90 years. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era encourages people to truly express their personal style and individuality through its products. The Company is headquartered in Buffalo, NY.

MEDIA CONTACT INFO

Christian Kinkela Email412-480-3343 Shop 412 420 S. 27(th) Street Pittsburgh, PA 15203

Email716-604-9000 New Era Cap Company, Inc. 160 Delaware Avenue Buffalo, NY 14202

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Photo: http://photos.prnewswire.com/prnh/20160707/387096http://photos.prnewswire.com/prnh/20160707/387097Shop 412