MRO Magazine

The Good Flour develops Patty Cakes, a gluten and allergen-free protein pancake mix designed for children

Demand for global protein supplements market size to surpass USD 32.56 billion by 2028.

January 31, 2023 | By Canadian Manufacturing staff

VANCOUVER — The Good Flour Corp., is developing a children’s protein pancake and waffle mix called “Patty Cakes.” Patty Cakes has 23 grams of potato protein and 100 per cent free of gluten and all top allergens, including dairy, nuts, egg, and soy.

Patty Cakes has been formulated to appeal to health-conscious parents seeking alternative to traditional pancake mixes. According to Facts and Factors, the Global Protein Supplements Market size was worth USD 20.19 billion in 2021 and is projected to reach USD 32.56 billion by 2028, at a CAGR of approximately 9.29 per cent between 2022 and 2028.

In preparation for the Patty Cakes launch in the coming months, GFCO is finalizing the ingredient structure and exploring moving the product throughout its existing retail and food service channels. GFCO has also applied for a trademark for Patty Cakes in Canada and the United States. The chefs at GFCO are also working on a line of frozen, ready-made waffles designed for parents and kids on the go. Meeting demand for reduced-sugar, gluten-free foods that provide an appropriate amount of protein for children, the Company feels Patty Cakes are ideal for school programs throughout North America looking to improve the quality of their nutritional offering to children.

“As a parent myself, I saw the direct effects of allergies and food sensitivities in my own children and quickly learned that feeding a family a balanced diet low in processed sugar and high in protein with great taste and flavour was a formidable challenge,” said Matthew Clayton, CEO, GFCO. “In today’s fast-paced world, each stop at the fast-food shop is a poignant reminder of the tradeoff between convenience and health for developing children. At GFCO, we know it doesn’t need to be that way anymore and are committed to offering better food providing a spectrum of nutritional value that kids and parents alike will love. We are excited to be developing this easy-to-use dry mix blend for meals or snacks at home and have started the process of developing our gluten-free protein waffle that is frozen and conveniently made in an everyday toaster.”
Article originally published on Canadian Manufacturing.



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