MRO Magazine

Baskin-Robbins signs its largest franchise agreement in over 50 years

August 16, 2022 | By Monica Ferguson

Newly opened location in Surrey, BC. Photo: Baskin Robbins.

Newly opened location in Surrey, BC. Photo: Baskin-Robbins.

Baskin-Robbins announces plans for an expansion of 25 new shops in the Vancouver and Calgary markets in a franchise development agreement signed with McMaster Group Holdings.

“With a sweet legacy in Canada, Baskin-Robbins remains focused on growth across the country,” said Craig Walker, senior director of international business, Baskin-Robbins Canada. “We’re delighted to work alongside Adel Ashry of McMaster Group Holdings to bring our full menu of flavours, innovation and treats to new guests in these important markets.”

The new locations will be designed according to Baskin-Robbins’ new ‘moments’ design, which includes dipping cabinets, flexible and comfortable seating, and modernized digital menu boards.



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