Very Good Food Company expands in the Eastern U.S.
Monica FergusonFood Operations Food & Beverage community focused Eastern U.S. plant-based meat brand retail environment Very Good Food Company
The Very Good Food Company announced plans to expand in the Eastern U.S. retail environment with Weis Markets. Weis owns and operates 196 supermarkets throughout Pennsylvania, Delaware, Maryland, New York, New Jersey, Virginia, and West Virginia and offers online shopping and delivery to Pennsylvania.
Weis selected the flippin good burger, mmm meatballs, a cut above pork, and very good steak from the Very Good Butchers plant-based meat brand, expected to become available at 150 store locations.
“Step by step, we are extending our products’ reach into key markets, moving toward our strategic initiative to expand Very Good’s retail footprint within every major metropolitan area of the United States,” said Parimal Rana, CEO, The Very Good Food Company. “Weis is looked to by East Coast shoppers as a community focused retailer satisfying local demand for high quality products made with natural ingredients, and they’re extending this unique offering with new store openings in important markets. We welcome the opportunity to collaborate and grow with Weis in fulfilling this mission.”