MRO Magazine

New data reveals strong preference for sustainable packaging

May 4, 2022 | By Monica Ferguson

Trivium Packaging released its 2022 Global Buying Green Report, based on a survey of over15,000 consumers across Europe, North and South America. It looked at their values and behaviors related to sustainable packaging, including willingness to pay more for eco-friendly packaging, perceptions of materials, and interest in refillable packaging.

The study reveals a steady climb in younger consumers’ dedication to sustainable living. It found, 86 per cent of those 45 and under are willing to pay more for sustainable packaging, up from 83 per cent last year.

Findings conclude that overall consumer demand for sustainable packaging remains high with 70per cent identifin as environmentally aware, up three per cent from last year.


In a new finding, 68 per cent have chosen a product in the last six months based on its sustainability credentials. Meanwhile, 74 per cent expressed interest in buying products in refillable packaging.

“The data in this year’s Buying Green report presents a strong case that transitioning to sustainable packaging is not only the right decision for the environment, but also the right decision for any business,” said Jenny Wassenaar, Chief Sustainability Officer, Trivium Packaging. “Metal packaging is perfectly aligned with a circular economy. Once produced, metals exist forever and can be used, reused and recycled endlessly without any loss of quality.”

Also, consumers are 57 per cent less likely to buy products in packaging they consider harmful to the environment. Futher, 44 per cent go one step further and declared they “won’t buy” products in packaging that is harmful to the environment.

To review the full report, visit


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