MRO Magazine

Rittal receives EFC Marketing Award


Industry

November 25, 2021
By Maryam Farag


Industries

Photo: Rittal.

Rittal System Ltd., Canada has received an Electro-Federation Canada Marketing Excellence Award for the fourth year.

The EFC’s Marketing Awards program recognizes organizations that demonstrate “marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry.”

“Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customer. Our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies.” said André Bousette, President, Rittal Systems Ltd., Canada.

This year’s EFC Marketing Excellence Award was presented for the evolution of the German Technology Day from a four-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian companies showcasing the best their technology: Rittal, EPLAN, Bosch Rexroth, FESTO, PILZ, MurrElektronik, PILZ and WAGO.

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“German Technology Day is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving on-line and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate on-line.” said Sandra Abuwalla, Marketing Lead, Rittal Systems Ltd., Canada.