MRO Magazine

DFC partners with leading Canadian organizations to advance sustainability

October 18, 2021 | By Maryam Farag

Photo: Dairy Farmers of Canada.

Photo: Dairy Farmers of Canada.

Dairy Farmers of Canada (DFC) unveiled new partnerships with Tree Canada, Cleanfarms and Ducks Unlimited Canada, to promote and advance sustainability in the dairy sector.

“DFC and our farmers are committed to finding innovative new ways to foster sustainability in dairy farming,” said Pierre Lampron, President, Dairy Farmers of Canada. “We are excited to work with these exceptional organizations to improve farming productivity, reduce waste, plant trees and manage resources responsibly, to the benefit of all Canadians.”

DFC will highlight these partnerships and its efforts to reduce the environmental impact of dairy farming through a new marketing campaign, Here for Tomorrow. By sharing real stories of projects underway on Canadian farms, the campaign will help shed light on the sector’s work towards a more sustainable tomorrow. DFC’s commitment to sustainability is also featured in a separate campaign called Hey Dairy Farmer, which will launch in parallel.

“Driving ongoing improvements and optimizations is part of our unwavering commitment to Canadians,” said Lampron. “We are thrilled to work with Tree Canada, Cleanfarms and Ducks Unlimited Canada, which all share a common interest in preserving our resources for the next generation.”

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