MRO Magazine

Pizza Nova adopts DFC’s blue cow logo


Food

September 20, 2021
By Maryam Farag


Industries

Photo: Dairy Farmers of Canada.

Pizza Nova and Dairy Farmers of Canada (DFC) announced that Pizza Nova will feature DFC’s Blue Cow logo on select marketing campaigns beginning September 2021.

Adopting the Blue Cow is a partnership that benefits consumers, brands and farmers alike. Aligning with this nationally recognized symbol, support for Canada’s dairy farmers grows and Pizza Nova’s consumers can trust that their classic pizza cheese mix is made with 100 per cent Canadian milk produced under some of the world’s most stringent standards.

“Nine out of 10 Canadians recognize the logo, found on 8,700 products, and we are excited to welcome Pizza Nova into our Blue Cow family of more than 500 brands and three dozen restaurant chains,” said Pierre Lampron, President, Dairy Farmers of Canada. “DFC is thrilled to partner with Pizza Nova, to further showcase our commitments behind the Blue Cow that have made it one of Canada’s most trusted brands.”

DFC and Pizza Nova share many of the same values around supporting local farmers and promoting Canadian-sourced foods. Pizza Nova is an Ontario based family-operated business with locations across Southern Ontario. The Blue Cow logo will debut this September across all 144 Pizza Nova locations in Ontario.

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“We are proud to showcase the Blue Cow logo as it aligns with our ‘Puro Promise’ – the promise of pure, which is at the foundation of everything we do,” said Domenic Primucci, President, Pizza Nova. “Supporting Canadian dairy farmers and their dedication to producing the 100 per cent high-quality Canadian milk used in our special blend of mozzarella delivers on that Puro Promise and is why our customers can ‘Taste the Difference’.”