MRO Magazine

Food and Beverage Ontario’s launches new campaign


Photo: Food and Beverage Ontario.

Food and Beverage Ontario announced a new campaign, Frontline Food Facts, designed to connect with employees of Ontario’s food and beverage processing industry and consumers across Canada.

Frontline Food Facts will provide Ontario’s food and beverage processor businesses with information to build and maintain frontline teams. The campaign will leverage Ontario’s network of workforce development organizations and employer-employee gateways to reach job seekers.

“Our Government recognizes the integral role that the women and men who are working across the food and beverage sector play in ensuring Canadians have access to quality and affordable food,” said Marie-Claude Bibeau, Minister, Agriculture and Agri-Food. “It is important that workers in our food sector know they are safe and we will be there every step of the way to support their safety, their stability and their growth.”

This project will receive up to $198,000 in cost-share funding through the Canadian Agricultural Partnership, a five-year federal-provincial-territorial initiative.

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“The pressure on businesses during the COVID-19 outbreak has been extraordinary but the commitment by food workers to keep Canadians fed has never faltered,” said Norm Beal, CEO, Food and Beverage Ontario. “That said, people are understandably concerned about the future, and food workers are no exception. Our campaign will make certain frontline workers feel valued and protected, and consumers stay informed.”

“The Ontario government is dedicated to the health and safety of our workers in the food and beverage processing sector, especially in these challenging times,” said Ernie Hardeman, Minister, Agriculture, Food and Rural Affairs. “This project is another example of our commitment to a critical part of food supply chain so they can continue to keep store shelves stocked and food on kitchen tables.”