Ledvance announces new Vice-President of Marketing

Photo: Ledvance LLC.

Ledvance LLC announced Charlie Harte as Vice-President of Marketing and Customer Experience.

This is an addition to Harte’s role as Canada President and CEO, which he took over in February 2020.

“Since Charlie joined our Ledvance team, he has impressed us with his strong sales and marketing capabilities, in addition to his positive leadership qualities,” said Bart Mei, Managing Director, Ledvance LLC. “I am looking forward to Charlie expanding new ways to market and merchandise our extensive product lines.”

For over 30 years, According to Ledcance, “Harte has been generating demand across multiple channels for brands in the building materials industry including Uponor, Milwaukee Tools, Irwin Industrial Tools, DeWalt and Black & Decker.”

“As the world’s leading vertically integrated general lighting company for professional customers and end-consumers, Ledvance is the bright choice, especially with our award-winning TruWave Technology and our growing portfolio of LED industry leading luminaires,” said Harte. “This year, we are enhancing our demand generation activities to better empower our sales team and channel and agent partners. We see brighter days ahead in 2021, and I’m excited for my expanded role to help meet the needs of our customers.”