Continental unifies its portfolio
Maryam FaragIndustry Manufacturing Packaging Transportation & Logistics
Continental sharpens its profile as a provider of service and complete conveying solutions, unifying its portfolio. All products, technologies and services, know-how and expertise, are now combined under the Continental brand.
“Decisive drivers are our customers. In this way, our customers and partners will benefit from a stronger and trusted global product portfolio from a single source,” said Hannes Friederichsen, Head of Business Unit – Conveying Solutions, Continental. “Thus, we will further be joining forces to continue our customer-centric business approach.”
All products from company-owned brands PHOENIX, IMAS, Kolubara, Matador and National Belt Service will be integrated into the broad Continental product and service portfolio. LEGG and BELTTRADE belt products will remain available to North American distributors. All LEGG agricultural products will be integrated into the Continental product portfolio and sold under the Continental brand.
“We see fast-changing requirements in our markets. A few years ago, our customers asked for high-quality, long-life belts. Now, construction, industry and mining companies are looking for safety, quality, efficiency and productivity gains,” said Andreas Bakenhus, Head of Conveying Solutions Service Segment, Continental. “Our customers are requiring integrated solutions covering the entire value chain around a belt from commissioning, consulting and training to digital monitoring and on-site maintenance. Additionally, energy-optimized belts, new business models and sustainability aspects will play a crucial and competitive role in the future.”