District Ventures and Nielsen Canada Form Strategic Alliance

Nielsen Canada has announced they will form a strategic alliance with District Ventures.

“We’re thrilled to be providing support and leadership to District Ventures’ ecosystem and the District Ventures Accelerator Program,” said Richard Lee, VP of Strategic Alliances, North America. “Having access to Nielsen’s robust data assets will allow these entrepreneurial clients to better understand sales, demographic trends and consumer preferences to help develop, manufacture, market, distribute and scale their products for the Canadian marketplace.”

District Ventures will gain access to Nielsen’s retail universe in support of its investment decisions, and its portfolio clients will have access to retail measurement, consumer data, and innovation services to help facilitate data-driven decisions.

“District Ventures portfolio companies are on the cutting edge of Canada’s CPG space, and with access to Nielsen’s deep consumer insight and comprehensive data, they will be able to innovate, scale and sell even more quickly than they do right now,” said Arlene Dickinson, General Partner of District Ventures. “This strategic alliance is beneficial for our entrepreneurs, for District Ventures, and for Canada’s entire CPG entrepreneurial ecosystem.”