MRO Magazine

Essentra Re-launches Reid

May 15, 2019 | By Mario Cywinski

Essentra announced the re-launch of Reid brand and its e-commerce web site. Reid (formerly Reid Supply) appointed Shelly Koeck as GM, she brings a range of operational and strategic expertise in manufacturing, technology, and OEM engineered product offerings.

“While many competitors are quick to develop digital platforms and replace personalization with standardization, we have decided to forge our own path,” said Koeck. “We’re borrowing from what made the company great over the past 70 years, while innovating and integrating technology as a way to enhance the customer experience, without replacing our personalized approach. The website is the first of many exciting enhancements we are developing. Our focus is on personalizing and customizing our business to meet the ever changing needs of our customers.”

Reid has launched centralized centers of excellence to create a hybrid model of advanced digital services combined with personalized customer support, distribution, sales, engineering, and other unique services to create an enhanced customer experience. enables customers to browse and purchase from a digital catalogue of over 40,000 products from various brands. The site also offers the company’s own line of Reid Select products. Same-day shipping is available for standard in-stock products – available direct from the company’s US supply chain.


The US-based service team helps where the web site leaves off, to source, advise, sell, and deliver the products and services for customers.



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