MRO Magazine

Maple Leaf experienced challenging 2018, but sees success in plant based future

March 4, 2019 | By Aleksandra Sagan

Maple Leaf Foods Inc. called 2018 a challenging year with essentially flat sales, but one that sets it up for a successful future as it touted itself as a leader in plant-protein products.

Global trading relationships created unprecedented volatility that reverberated across the pork industry, said Michael McCain during a conference call with analysts Thursday after the company released its fourth-quarter financial report.

The company still delivered essentially flat sales for the year in this turbulent environment, he said.

“With all the short-termism of the markets aside, we feel 2018 was, in fact, an important year,” McCain said.


He outlined the company’s accomplishments including growing its raised-without-antibiotics meat portfolio, completing several strategic acquisitions and announcing the construction of a new poultry facility.

That investment drove a $42.2-million restructuring charge in the fourth quarter, a one-time expense that contributed to Maple Leaf’s drop in profit compared with a year ago.

However, McCain honed in most on advancing the company’s plant-based protein offerings. The company launched Greenleaf Foods SPC in October, a subsidiary headquartered in Chicago that will add to Maple Leaf’s plant-based food offerings.

In January, the company launched a new pea-protein Lightlife burger, first with American food service companies. U.S. grocery stores will start to stock the product in late March, while the Canadian launch won’t take place until April.

“We are really, really jazzed up about this,” said McCain, saying the company seized on the rising demand of alternative proteins that look and taste like meat.

The Beyond Meat burger, a rival plant-based offering that attempts to mimic the taste and texture of meat, is already available in Canada in a number of restaurants, including fast-food chain A&W.

When Maple Leaf acquired Lightlife Foods and Field Roast Grain Meat Co. in 2017 and 2018 respectively, the category was growing between 10 and 13 per cent, McCain said.

It’s now growing more than 30 per cent, he said, and the company’s growth rates are in line with that.

“We’re the leading operator in North America and we’re going to continue to invest in it and ride that wave aggressively,” he said.

Maple Leaf reported a profit of $11.9 million or 10 cents per diluted share for the quarter ended Dec. 31. That is down nearly 80 per cent from a profit of $59.1 million or 45 cents per diluted share in the last three months of 2017.

Sales totalled $893.9 million, up from $876.8 million.

Adjusted earnings per share for the quarter amounted to 29 cents per share, down from 41 cents per share in the fourth quarter of 2017. The average analyst estimate was a profit of 34 cents per share, according to Thomson Reuters Eikon.

The company raised its quarterly dividend to 14.5 cents per share, up from its previous payment of 13 cents per share.



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