MRO Magazine

JET Group changes name to SureWerx


Industry

March 2, 2016
By Rehana Begg

Vancouver – Effective March 1, 2016, JET Group (Jet Equipment & Tools Ltd., American Forge & Foundry Inc. and Sellstrom Manufacturing Co.), a leading supplier of tools, equipment and safety products, has rebranded the corporate identity to “SureWerx”. The SureWerx name not only represents a change in the brand but also embodies a new brand promise to our distributors and to the end users of our products, the company reports. The product brands remain unchanged.

SureWerx as a parent brand is designed to tie all of our product brands together globally. The name change opens the door for further global expansion and allows the company to look beyond its traditional geographical markets.

Headquartered in Vancouver, SureWerx is a leading supplier of professional tool, equipment and safety products. SureWerx markets its products in Canada under the JET, Strongarm, ITC, STARTECH, Pioneer, Ranpro, PeakWorks, and Sellstrom brands, and in the United States under the American Forge & Foundry, Pioneer, Ranpro, PeakWorks, and Sellstrom brands. For more information, please visit us at www.surewerx.com or www.surewerx.ca.

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