MRO Magazine

PTDA publishes white paper and guideline focusing on Rich Attribute Data Content


December 14, 2015
By Bill Roebuck

Chicago, IL – The Power Transmission Distributors Association (PTDA) has released a white paper, ‘Millions at Stake–Do You Have a Strategy Around Rich Attribute Data?’ and a ‘Digital Asset Best Practice Guideline’.

According to the PTDA, industrial distribution customers rely increasingly on robust content to make a buying decision. Company executives are committing financial investments and talented resources to develop data content strategies to capitalize on growth opportunities with their distributor and end-user customers. Millions of dollars of revenue and profit are at stake. At the core of one of these strategies is rich attribute data content, says the association.

Research shows product data that is not coordinated between manufacturers and distributors typically leads to data inaccuracy, lost sales, excess inventory, inefficient use of staff time to reconcile price adjustments and delays in new product launches. To help distributors and manufacturers better understand the existing challenges and opportunities for solutions around rich attribute data, PTDA has developed the white paper, ‘Millions at Stake–Do You Have a Strategy Around Rich Attribute Data?’ Additionally, a ‘Digital Asset Best Practices Guideline’ also is available to serve as a practical tool to engage customers, suppliers and stakeholders in an efficient manner.

The white paper and guideline are available to download for free. Visit for more information.