MRO Magazine

Microsite targets food and beverage industry


September 8, 2015
By Bill Roebuck

Chesapeake, VA – Sumitomo Machinery Corporation of America (SMA) has launched an intuitive microsite on the Internet containing interactive tools that help customers navigate and match its new product packages to different applications. Earlier this year, the company introduced its SHIELD360° family of food and beverage protection packages, consisting of SHIELD360°, MicroSHIELD360°, ChemiSHIELD360° and UltraSHIELD360°. The packages were developed to withstand environments ranging from general industrial to high-pressure washdown applications.

Using the site, visitors can obtain high-level information about each package. By clicking on a package, visitors will access detailed features and benefits for each one. Searching directly by feature is also an option. The drop-down menu allows access to features that can be linked back to each package. For more information, users can contact SMA by an online form, search for a representative, or use Sumitomo’s interactive product design tool, the Configurator.

“The protection on the outside now reflects the beauty of the highly engineered gearing on the inside,” said Kevin Blount, the visionary behind the SHIELD360° protection packages. Blount, a corporate industry manager for the company, wanted to simplify the selection process by providing customers with four options that serve a variety of applications in the food and beverage industry.

Sumitomo Machinery Corporation of America (SMA) is a subsidiary of Sumitomo Heavy Industries. The US Corporate headquarters is located in Chesapeake, VA, with strategic satellite locations in North, Central and South America.