MRO Magazine

In preparation for 125th anniversary, chain maker shows off new packaging


August 4, 2015
By Bill Roebuck


Diamond Chain Anniversary Celebration BoxIndianapolis, IN – The Diamond Chain Company has released new limited edition packaging for its flagship Diamond brand in advance of its 125th anniversary in December 2015.

Available beginning in August 2015 from select channel partners, the package’s front panel pays homage to Diamond Chain’s Kentucky Avenue, Indianapolis, headquarters with a photograph of the building from about the early 1920s. The back panel features a brief history to accompany images of early chain manufacturing operations.

“We felt this was a great opportunity to celebrate Diamond Chain history from a pictorial perspective,” said Matt Stoneburner, vice-president of sales and marketing. “We have certainly evolved our manufacturing capability since Diamond’s founding, but these images offer a rare glimpse into Diamond’s photo archives.”

In addition to historical photographs, the limited edition box features a special, metallic-blue ink, a trademark diamond-shaped anniversary crest, and the years (1890 and 2015) that span Diamond Chain’s 125-year history.


Diamond Chain Anniversary Celebration Box 2Diamond Chain of Indianapolis, IN, is focused on the advanced design and manufacture of high-performance roller chain systems for global original equipment manufacturers, industrial production markets, and the power transmission aftermarket.