MRO Magazine

Manufacturing website gets nod from Interactive Media Council


May 20, 2015
By Bill Roebuck
Bill Roebuck


coverWalter_2Montreal, QC – Walter Surface Technologies, a supplier of surface treatment technologies, is the recipient of a 2015 Interactive Media Award (IMA) for ‘Best in Class’ websites in the Manufacturing category.

In order to win this award level, the site had to meet strict guidelines in each area – an achievement only a fraction of sites in the IMA competition earn each year. The judging consisted of various criteria, including design, content, feature functionality, usability and standards compliance. The IMA competition is an international initiative designed to recognize excellence in website design.

The web site had been totally redesigned to deliver an enhanced user experience with improved navigation and functionality throughout. The new site enables Walter customers to quickly access comprehensive product information, technical specifications, application guidelines, videos, blogs, a robust media centre and dealer locator links – with the ability to easily share content across all major social networking sites.

“We’re an innovation leader in our industry – bringing to market cutting-edge product design and engineering that ultimately helps our customers work better,” says Dan Pirro, vice-president of international marketing for Walter Surface Technologies. “This transformational thinking runs throughout our organization and that is how we are able to deliver richer online content and a navigation interface optimized for cross platform use – from desktop to tablet to smartphones.


“Being recognized by the IMA and its prestigious panel members is remarkable. The jury members included American Express, The New York Times, Conde Nast publications, Microsoft, Time Warner Inc., and Ogilvy & Mather”.

Created by the Interactive Media Council Inc. (IMC), a non-profit organization of web designers, developers, programmers, advertisers and other web-related professionals, the competition is designed to elevate the standards of excellence on the Internet. IMC serves as the primary sponsor and governing body of the Interactive Media Awards. For more information, visit

Print this page


1 Comment » for Manufacturing website gets nod from Interactive Media Council
  1. Philip says:

    Great looking website! Informative and visually pleasing.

Leave a Reply

Your email address will not be published. Required fields are marked *