MRO Magazine

Motor maker appoints VP of channel management


May 12, 2015
By Bill Roebuck
Baldor's Chris Keyser.

Baldor’s Chris Keyser.

Fort Smith, AR – Baldor Electric Company has named Chris Keyser its vice-president of channel management and industry/packaged solutions. In this role, he will be responsible for developing and leading Baldor’s channel management strategies and initiatives for both distributors and OEMs, supporting end users through an industry-focused approach, and creating a strategic packaged solutions offering.

Keyser began his career with the company in 1991. He has held several positions with the company, including national account manager, product manager, regional sales manager and director – business development. He has a bachelor’s degree in industrial distribution from Texas A&M University and an MBA from Western Michigan University.