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Bosch Rexroth names incoming CEO for US and the Americas


Paul Cooke (left) and Berend Bracht (right).

Paul Cooke (left) and Berend Bracht (right).

Lohr, Germany – Paul Cooke will become regional president Americas and president and chief executive officer of Bosch Rexroth Corporation US, effective July 1, 2015. Cooke will continue as senior vice-president sales within the Business Unit Industrial Applications at the headquarters in Lohr, Germany, until the end of June 2015. (The company’s Bosch Rexroth Canada unit is based in Burlington, ON.)

Cooke joined Bosch Rexroth in 1982 and has served in positions of senior leadership at Bosch Rexroth in the United Kingdom and Germany, most recently as senior vice-president sales and industry sector management for Machinery and Engineering. Cooke has over 30 years of experience in both industrial technology and general management. He received his Bachelor with Honours Degree in Mechanical Engineering from The University of Newcastle upon Tyne, England.

Berend Bracht, who is currently regional president Americas and president and chief executive officer of Bosch Rexroth Corporation US, is resigning from the organization for personal reasons. “We thank Mr. Bracht for his high level of commitment in the many years of service to Bosch Rexroth. We wish him all the best for the future,” said Dr. Karl Tragl, the chairman of the executive board of Bosch Rexroth. Bracht was appointed to his current role in 2006.


Bill Roebuck

Bill Roebuck

Bill Roebuck is the Editor and Associate Publisher of Machinery & Equipment MRO magazine and mromagazine.com.
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