Instrumentation firm seals deal with Canadian distributor
Edmonton – PR Electronics A/S, based in Roende, Denmark, aims to strengthen its position in North America by teaming up with WIKA Instruments Ltd. of Edmonton, AB, to offer its signal conditioning products to all parts of Canada.
The agreement takes effect immediately and gives WIKA Canada exclusive distributorship of the PR Electronics products in all of Canada. WIKA specializes in pressure, temperature and level measurement instrumentation and addresses PR Electronics’ key industries, including oil and gas, chemical manufacturing and water and wastewater.
“PR Electronics sees the partnership with WIKA Instruments Ltd. as one that will allow us to better serve our Canadian customers with more frequent and local support,” said Joshua Hall, regional sales director, Americas, at PR Electronics. “WIKA Instruments has six sales offices and six service centres throughout Canada. WIKA’s presence in the field and focus on our key industries makes this a perfect match.”
The new agreement enables WIKA to strengthen its portfolio with a proven brand that fits perfectly with the industries within which they operate. “In our industry, it’s a unique opportunity for WIKA Instruments to partner with a great company like PR Electronics,” said Colin Brook, president at WIKA Instruments. “Canadian customers will now benefit from this partnership with unique instrument solutions using device electronics and measurement.”
The distributorship with WIKA Canada is part of an ambitious growth strategy for the entire North American region. In addition to the Canadian agreement, PR Electronics has recently added two new American representatives to its existing network of seven sales offices and partners in the US, said Hall.