Hospeco rebrands its TaskBrand non-woven wiper
March 1, 2015 — Hospeco announces that its TaskBrand All-Purpose Non-Woven Wiper product line has received a top-to-bottom makeover, which was recently presented at ISSA/INTERCLEAN 2014. The rebranding features all-new packaging and a four-level product positioning strategy: Economy, Good, Better and Best.
The TaskBrand product line now offers four base substrates: Scrim/TAD (E series – Economy); DRC (V series – Value); Hydrospun (P series – Premium); and Sontara (A series – Advantage). This range of wiper solutions affords customers the lowest “cost-in-use” for any all-purpose wiper application.
The new TaskBrand packaging features a uniform look and feel. Wiper packages are colour coded by level, from Economy to Best, with task icons indicating typical applications for the level and weight of the wiper. Packages are also individually coded for basis weight — the higher the number, the heavier and stronger the wiper (e.g., P50, P60, P70, P80). All text on the packaging is provided in three languages: English, Spanish and French.
The rebranding does not affect the existing put-ups, so customers may still order flat, quarter-fold/poly bag, interfold (single-use dispenser box), Twin Tote dispenser box, center-pull roll, jumbo roll, and counter case configurations. All of these put-ups are available in a generic brown box or in private label packaging for distributors who prefer a non-branded or “own brand” identity.
For more information, visit hospeco.com.