NSK boosts its business in emerging markets in the Middle East and Russia through locally based operations
Tokyo, Japan - NSK Ltd. has established new branches in Saint Petersburg, Russia, and Dubai, United Arab Emirates (UAE), in the Middle East, both of which are important emerging markets, the company says. Business activities have begun to...
Tokyo, Japan – NSK Ltd. has established new branches in Saint Petersburg, Russia, and Dubai, United Arab Emirates (UAE), in the Middle East, both of which are important emerging markets, the company says. Business activities have begun to commence operations at both sites.
NSK says demand for bearings is projected to grow considerably in emerging countries as industries develop and infrastructure expands. Accordingly, NSK is adding these new branches and increasing its sales distributors in an effort to expand its sales areas and market share.
The new branch in the Middle East is called NSK Bearings Gulf Trading Co. and is based in Dubai, United Arab Emirates. Operations at the branch began in December 2012. The new branch in Russia is called NSK Polska SP.Z O.O. Russian branch and is based in Saint Petersburg, Russia. Operations at the branch began in March 2013
In the past, NSK UK Ltd. a sales subsidiary of NSK Europe Ltd. in the UK, had been responsible for the market in the Middle East. The NSK Bearings Middle East Trading Co., Ltd. (Istanbul, Turkey) was responsible for developing this business.
During recent years in the Middle East market, manufacturing industries, particularly industries related to infrastructure and petrochemicals, have been growing. In line with this trend, demand for bearings is projected to grow also. NSK has been meeting new market needs and developing new contacts in the Middle East by participating in various industrial machinery exhibitions.
In the Russian market, the demand for bearings and other machinery components has continued to increase on the back of steady economic growth driven by industrial development, including the automotive industry and industries related to energy and natural resources such as oil and natural gas. While NSK Polska Sp.z o.o., a sales subsidiary of NSK Europe Ltd., had mainly covered the Russian market in the past, NSK has now established its first branch in Saint Petersburg, Russia. Saint Petersburg is Russia’s second major city after Moscow. It is an industrial centre with a strategically located port, a receptive business environment and a stable local government. It is also an international city with many thriving industries, including shipbuilding, machinery manufacturing and metalworking.