Castrol Industrial launches Performance Biolubes product line
Castrol Industrial North America Inc. has launched its Performance Biolubes product line, which adds a range of bio-based lubricants and metalworking fluids to its existing line of lubricants supplied to the aviation, industrial manufacturing, marine and energy markets.
"The inclusion of the Performance Biolubes technology into our portfolio is an important milestone for the Castrol lubricants business. Today’s success exemplifies Castrol’s strategy to move quickly into new markets and capture key market transitions. It is the first of many steps towards taking our business to the next level as the company develops new offers for our customers and drives a future generation of environmentally responsible products in the industry," stated John Carey, senior vice-president of Castrol’s Aviation, Industrial, Marine and Energy Businesses.
The Performance Biolubes technology platform adds a range of bio-based lubricants, and metalworking fluids to Castrol’s existing line of lubricants supplied to the aviation, industrial manufacturing, marine and energy markets. Initially these products will be available in North America with plans for future roll out to Castrol’s global operations.
Castrol Industrial North America has been a leader in the area of environmentally responsible products, being the first major metalworking supplier to voluntarily remove all chlorinated paraffins from its products. Castrol also markets products which are boron free and secondary amine free. The addition of the Performance Biolubes product line expands Castrol’s customer offering through incorporating products that are built from bio-based oils, and are free of chlorine and secondary amines.
Dave Fuerst, president of Castrol Industrial North America, said "with this expansion in our offering, Castrol will have an impressive line of environmentally responsible products available to our industrial customers. New technology is a core element of Castrol’s strategy to increase our momentum in the B2B lubricants market and to capture the market transition to more environmentally responsible products". The new offering complements Castrol Industrial’s broader “responsible” vision, which seeks to deliver safety, community involvement, product stewardship and support of customers’ environmental goals.