PTDA Spring Leaders Conference shows off new business ideas
Chicago, IL -- The newly designed PTDA Spring Leaders Conference, held March 15-17, 2012, in Charleston, SC, introduced participants to new business ideas and concepts and brought together nearly 120 PTDA distributors and manufacturers from all...
Chicago, IL — The newly designed PTDA Spring Leaders Conference, held March 15-17, 2012, in Charleston, SC, introduced participants to new business ideas and concepts and brought together nearly 120 PTDA distributors and manufacturers from all leadership levels for networking and learning.
The conference encompassed three components: governance meetings for PTDA’s new committees, the Leadership Development Conference and a new feature — a General Educational Session designed to give both seasoned and emerging leaders insight into ways of communicating.
Among those in attendance was Jeffrey King, director marketing, Bearing Service Inc., who said, “For independent distributors, learning about and embracing rapidly changing communication methodologies is vital to both the development of new customers and the retention of current customers. The distributors that fail to embrace these changes will undoubtedly be on the outside looking in to those that do.”
Communications consultant Jim Paglia of In’s & Out’s LLC facilitated both the General Educational Session and the Leadership Development components of the conference. Paglia encouraged soul searching by asking members to use symbols to visually describe how their companies perceive them and how they perceive themselves at their companies. The interactive discussion that followed touched on such topics as corporate branding, value statements and the vision required to lead an organization.
Paglia also illustrated how various cultures — and generations — differ in their communications styles. Participants walked away with a new grasp of how adaptation in communications is critical for business survival.
For more information, visit www.ptda.org.