MRO Magazine

CSA Group unveils new global brand reflecting environmental commitment


Industry

March 1, 2012
By PEM Magazine

CSA Group has unveiled its new global logo and tagline to consolidate all of its divisions under a unified brand identity.

The multi-dimensional logo reflects CSA Group’s global focus. The blue bands pay homage to the association’s past logos and the trusted CSA certification mark while the addition of green embodies the organization’s environmental commitment. The fluid spherical design reflects the unification of the operational structure and global outreach, with all divisions now recognized simply as “CSA Group.”

Along with the new logo, CSA Group also unveiled a new tagline: “Advancing Today, Anticipating Tomorrow” — underscoring the organization’s core principles of safety, collaboration, sustainability and innovation. The company says its commitment to social good, outstanding service and being a trusted advisor has never been stronger.

“The new brand is a result of our collaborative work with stakeholders, members and customers. We listened to their feedback about a desire to work with a more modern and global organization, while still maintaining our rich history and an emphasis on sustainability,” said Ash Sahi, president and CEO of CSA Group. “The singular, more streamlined brand identity will help as the organization extends its global service offerings and solutions to our customers and members while building on our specialized technical expertise, reputation, trustworthiness and rich heritage.”

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Dedicated to efficiency and innovation for its customers, CSA Group strives to achieve excellence in all areas and markets in which it works. The newly unveiled brand positions CSA Group as a dynamic, future-focused organization while incorporating the knowledge and expertise gained over the organization’s 92-year history. 
www.csagroup.org