MRO Magazine

Ont. energy-solutions provider rebrands as Ascent as part of growth strategy


February 29, 2012
By PEM Magazine

There’s a new name in the energy sector that’s backed by 100 years of history. St. Thomas Holding Inc. as well as its for-profit business lines – St. Thomas Energy Services Inc., Tiltran Services Inc., Lizco Sales Inc., TalTrees Inc., ECM Controls Inc. and Terra Vox Inc. – are now operating as Ascent.

The rebranding is one of the first steps in what the company says is "a bold, new growth strategy that Ascent is undertaking to position itself as the industry leader in energy solutions." By combining resources, technologies and capabilities of its individual business lines, the company now covers virtually every angle of the high-voltage industry.

“This is an exciting time in our company’s history,” says Brian Hollywood, CEO of Ascent. “We will be strengthened by our ability to now market our full range of energy solutions under one unified brand that complements our world-class capabilities.”

Ascent’s accomplishments include having the most high-voltage installations approved by Ontario’s Electrical Safety Authority for eight consecutive years; being a forerunner in wind and solar technology; and having the country’s largest privately-owned new transformer inventory.


“The industry has seen tremendous change in the past few years and we’ve stayed competitive because of the progressive nature of our company and our people,” says Hollywood.

The rebranding is not the result of a merger or buy-out – it positions the organization for future growth and job creation. Ascent Group Inc. remains wholly owned by the City of St. Thomas. Although also owned by Ascent, St. Thomas Energy Inc. – as an electricity distributor regulated by the Ontario Energy Board – is not affected by this rebranding.