MRO Magazine


CMMS, EAM provider Eagle unveils new brand, marketing launch

Eagle Technology Inc., a U.S. developer of computerized maintenance management software (CMMS) and enterprise asset management (EAM) has undergone a complete rebranding with new company and product logos, packaging, and new marketing materials. The rebranding effort also included a comprehensive update of their website,

“The new company and product logos reflect a fresh, contemporary look, and help distinguish Eagle as an innovative leader in the manufacturing and facility management software industries,” remarked Eagle president Harshad Shah. “We chose green as part of our logo, reflecting our commitment to providing software products that enhance the ‘green’ sustainability initiatives of many of our customers.”

“Our new website provides a great user experience,” commented Harry Kohal, Eagle’s vice-president of business development. “With a streamlined interface, new graphics and easy links to our free product demos and trials, the website is a go-to resource for manufacturing and facility maintenance professionals who are looking for CMMS and EAM solutions.”

“With over 3,000 users worldwide, we wanted the new brand to communicate our reputation for outstanding value, service and support,” Shah said. “The reaction from our dealer and manufacturing partners, as well as our customers, has been extremely positive.”

The brand launch coincides with the introduction of Eagle’s newest product, Proteus MMX. Available as either an on premise web-based solution or SaaS (Software as a Service), MMX offers a fully integrated, robust multi-enterprise solution for optimized asset life-cycle management.

The rebranding effort is part of an overall marketing strategy developed by Signalfire, Eagle’s exclusive brand and marketing agency.