Language issues challenge growing aviation aftermarket
Vilnius, Lithuania -- The fastest growing aviation markets in the world are often neglected due to language barriers. It is noteworthy that up to 80% of aircraft engineers in Latin America, as well as China (which is predicted to become the...
Vilnius, Lithuania — The fastest growing aviation markets in the world are often neglected due to language barriers. It is noteworthy that up to 80% of aircraft engineers in Latin America, as well as China (which is predicted to become the fastest growing aviation market by 2014) do not speak in English.
“At the moment the growth of the aviation industry in Latin America is increasingly accelerating,” said John Hoyos, business development manager of Locatory.com. “Despite the fact that the largest Latin American airlines have an ample demand for new aircraft and jets, they often face communication issues. These aviation industry members are limited to acquiring spare parts from the contacts whom they can understand in order to receive the required components and services faster.”
According to Dmitry Voskrosensky, the vice-president of business development at Locatory.com, a similar situation is an everyday occurrence in the East too. Chinese passenger numbers are predicted to grow by 10.8 % a year. China is forecasted to invest more than US$228 billion in the industry over the next five years.
At the same time there are around 400 western aircraft in the Russian aviation market (the number is expected to reach 500-600 aircraft by the end of 2012). As the Russian aircraft manufacturers produce only around 10-15 aircraft per year, the Russian market is exceptionally desirous of Western types of aircraft.
“Russian aircraft and helicopters are popular in Latin America, but, unfortunately, there are only a few companies that supply Russian parts in Latin America. Language issues make spare part aftermarkets unattractive to many airlines. Locatory.com’s multilingual approach offers aviation professionals an opportunity to use the system in their own language,” said Hoyos.
Translated into seven major languages (English, Russian, Spanish, French, Portuguese, German and Chinese), the Locatory.com spare parts platform makes the aftermarket more accessible for non-English speaking users. “Now members of the aviation industry can sell their stock worldwide and are given the opportunity to sell to previously unattainable markets,” said Voskresensky.
Locatory.com allows aviation industry professionals to search, buy and sell aircraft spare parts. The platform serves as a repository of aviation inventory, spare parts, components and repair services that can be easily uploaded for presentation and searched by other platform users who strive to obtain the best price for the best quality products in the shortest period of time.