MRO Magazine

DuraLabel implements free loaner-printer program to reduce downtime


July 12, 2011
By PEM Magazine

DuraLabel, a provider of industrial safety signs and printers, will provide a free printer for qualified customers who need repairs, cleaning or tune-ups. The benefit is increased productivity and fewer work interruptions. DuraLabel printers are used to create signs and labels for applications such as general safety, arc flash, pipe marking and lockout/tagout.
Once loaners are received, machines are tested and serviced. Servicing may include updating firmware, updating print headsprings, checking print head alignment and cleaning print head, platen roller, media guides and cutter assemblies. Usually loaners are returned within a week after the original printer is returned. Whenever a DuraLabel customer is without a printer and they have a critical labeling job to manage, they receive a loaner. Overnight loaners are available, too.
“Customers are usually surprised and delighted to hear about the free loaner because we’ve all become so accustomed to paying extra for help,” said Steve Stephenson, general manager of graphic products. “For us, providing exemplary customer service is absolutely the only way to operate. We will continue to innovate and explore new ways to make our customers’ jobs as easy as possible.”