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Bearing manufacturer develops new website and brand message

Muskegon, MI -- Kaydon Corporation Bearings Division has unveiled a new website, www.kaydonbearings.com, and a new brand message.


Muskegon, MI — Kaydon Corporation Bearings Division has unveiled a new website, www.kaydonbearings.com, and a new brand message.

“The new site … provides more information and a clean, easy-to-navigate design,” said Brian Walters, Kaydon Bearings marketing manager. “It features an improved search function, more product and market information, and additional drawings, specifications and downloads.”

It also introduces Kaydon Bearings’ new brand message: Kaydon infinite bearing solutions. “Research showed that our customers value our exceptional engineering expertise and willingness to create virtually infinite solutions for complex bearing challenges,” said Jeff Manzagol, president.

“Our new brand conveys that, while also underscoring our position as inventor and leader in thin-section bearings and as North America’s leader in slewing ring bearings.”