MRO Magazine

What does Iron Man use? Snap-on, of course


July 25, 2010
By PEM Magazine

What brand of tools helps Iron Man save the world? Snap-on — a manufacturer and marketer of tools, diagnostics and equipment solutions for professional users. Snap-on roll cabs, roll carts and the EPIQ tool storage unit are featured prominently in the blockbuster movie Iron Man 2, now in theatres worldwide.

“What an honor it is to have Tony Stark use Snap-on products to help protect mankind from the forces of evil,” said Alicia Smales, vice-president of marketing for Snap-on Tools. “We are thrilled to be associated with such a great and fun movie as Iron Man 2. We had such phenomenal feedback from our tool storage units appearing in the original Iron Man that we could not wait to get involved with the sequel. We have always said that Snap-on products are the best in the world and if Iron Man is using them, then you know that statement is true.”

Snap-on tool storage units appear on three major sets in the film: Tony Stark’s state-of-the-art workshop, the Monaco Race Track and the Edwards Air Force base hangar.  At the beginning of the story, in Tony Stark’s workshop, a Snap-on EPIQ can be seen on the left of the screen with a laptop plugged into the power source as Stark walks in conversation with his assistant Pepper Potts. In addition, a blue roll cart can also be clearly seen to his right in this shot.
On the Monaco race set, as Tony Stark steps onto the race track for the first time, a red Snap-on roll cab can be seen and, when the camera cuts back to this shot again as Tony gets into his racecar, the red roll cab is visible again. Snap-on storage units are also displayed in various other scenes throughout the entire movie.