MRO Magazine

Lincoln Electric appoints Richard J. Seif to lead Global Product Development


January 25, 2010
By PEM Magazine

CLEVELAND, OH — Lincoln Electric Holdings, Inc. has named Richard J. Seif, Senior Vice President, Global Marketing and Product Development. In this new role, Seif is adding responsibility for directing the Company’s international product strategy and development programs in its market regions around the world to his current global marketing and automation strategy duties.

Seif’s previous title was Senior Vice President, Global Marketing and Automaton. He joined Lincoln in 1971 as a technical sales representative. During his 39 years with Lincoln, he has held several key sales and executive management positions, including Vice President, Marketing; President and Chief Executive Officer of Lincoln Electric Canada; and Vice President, Sales and Marketing U.S.A. Seif holds a bachelor’s degree in electrical engineering and an MBA in marketing from Michigan State University.

Lincoln Electric is the world leader in the design, development and manufacture of arc welding products, robotic arc-welding systems, plasma and oxyfuel cutting equipment and has a leading global position in the brazing and soldering alloys market. Headquartered in Cleveland, Ohio, Lincoln has 38 manufacturing locations, including operations, manufacturing alliances and joint ventures in 18 countries and a worldwide network of distributors and sales offices covering more than 160 countries. For more information about Lincoln Electric, its products and services, visit the Company’s Web site at