MRO Magazine

Columbus McKinnon consolidates sales force


July 30, 2009
By PEM Magazine

AMHERST, N.Y. – Columbus McKinnon Corporation, a designer, manufacturer and marketer of material handling products, recently announced a new marketing and sales approach to consolidate all the hoist and rigging products and brands into one sales force. The Company’s brands – including CM, Yale, Chester, Coffing, Budgit, and Little Mule – will continue to serve North America, however now each channel sales manager will have access to a complete portfolio of products, regardless of brand. This enables the sales managers to develop the best solution for the user, no matter which brand is initially specified.