MRO Magazine

Oil supplier launches campaign to encourage efficiency

San Ramon, CA -- Chevron Corp. has launched a U.S.-based public campaign called 'I Will' that is designed to raise ...


September 26, 2008
By MRO Magazine


San Ramon, CA — Chevron Corp. has launched a U.S.-based public campaign called ‘I Will’ that is designed to raise awareness of the importance of energy efficiency and conservation.

“Energy efficiency is the cheapest and most reliable source of new energy that we have,” said Chevron vice-chairman Peter Robertson. “With demand for energy continuing to rise across the United States and around the world, it’s imperative that we use the resources we already have more efficiently. We hope our new campaign will help raise awareness of the power of energy efficiency and encourage individuals to take actions to use energy more wisely.”

The ‘I Will’ campaign will appear on television and in major print publications and online media.

The advertisements complement Chevron’s website that provides useful information on ways to conserve energy and use it more efficiently. The website introduces a number of new tools including the Energy Generator, an interactive feature that demonstrates how simple individual actions can yield measurable energy savings. Individuals can choose from a variety of easy ways to save energy and learn more about how that saved energy can be applied elsewhere, such as powering a school or hospital.


For example, the Energy Generator will demonstrate how lowering the thermostat in an average U.S. residence by one degree in the winter will save enough energy to light approximately 5,000 hours of reading. If 1,000 people join in and lower their thermostat by one degree, they will save enough energy to power a hospital for 10 days.

‘I Will’ is part of Chevron’s long-term commitment to efficiency and conservation. It is a continuation of the dialogue on energy issues that began last fall with the company’s ‘The Power of Human Energy’ advertising campaign, which sought to raise awareness and encourage discussion about the major issues surrounding energy.

Chevron began focusing on energy efficiency as part of its long-term strategy in 1992, when it began tracking energy use across its worldwide operations. Since then, the company has improved its internal energy efficiency by 27%.

“Chevron is committed to expanding its energy efficiency and conservation efforts both inside the organization and outside,” Robertson said. “Through our energy efficiency business, Chevron Energy Solutions, we’re helping institutions and businesses become more efficient.”

Since 2000, Chevron Energy Solutions (CES) has developed hundreds of projects involving energy efficiency or renewable power for education, government and business customers across the United States. Recent projects range in size from $1 million to $100 million and include:

A solar power installation for the Contra Costa Community College District in California, the largest such installation at a college district in North America. This project, which includes energy efficiency improvements, is expected to save the district $70 million over the next 25 years.

The United States Postal Services’ largest solar power and efficiency project at the Oakland, CA, Processing and Distribution Center. The project reduces the facility’s power purchases by more than one-third, which translates to 7,400 fewer tons of carbon dioxide emitted by the local electric utility annually.

CES is helping to reduce the energy costs of its customers by over $1 billion.

Additional information on Chevron Energy Solutions can be found at