MRO Magazine

Baldrige winner to be keynote speaker at lean manufacturing conference in Edmonton

Edmonton, AB -- Dale Crownover, president and CEO of the Dallas-based Texas Nameplate company will be the prime key...


March 31, 2005
By MRO Magazine

Edmonton, AB — Dale Crownover, president and CEO of the Dallas-based Texas Nameplate company will be the prime keynote speaker at the first ever Association for Manufacturing Excellence Canadian Regional Conference on June 6-11th 2005 in Edmonton, Alta. The event is co-organized by Canada’s largest national manufacturing association, the Canadian Manufacturers and Exporters (CME).

Texas Nameplate, is the only two-time winner of the Malcolm Baldrige National Award in the U.S. for quality and organizational performance excellence in the Small Business category. Texas Nameplate is also the smallest business ever to receive a Baldrige Award, with only 39 employees.

This first-ever AME Canadian Regional Conference is targeting all North American manufacturers with a unique ‘Lean’ program featuring practitioners sharing their successes and failures with each other in a collaborative learning environment.

The program includes 12 plant tours, 20 workshops and 32 best practice presentations delivered by the companies who achieved them.


According to conference co-chair and AME national director David Hogg, “Global competition now demands that manufacturers and service providers commit to their customer’s success — just satisfying them just doesn’t cut it any more.”

He was emphatic in expressing the belief that “Today we’re only one mouse-click away from our competitors on the desktops of our customer’s computers. There’s an unprecedented urgency to learn from conferences such as this — to ensure we don’t give our customers even one bad day.”

Dale Crownover was specifically invited to share his message of achievement through leadership with the 400 conference attendees expected at the event. This follows the high impact message on leadership he presented at the largest Lean conference ever held in North America in Toronto in 2003, where he stated in his leadership address that winning demands an understanding that “it’s not the product, it’s not the technology, it’s the people”.

The 2004 Baldrige Award recipients were evaluated rigorously by an independent board of examiners in seven areas: leadership; strategic planning; customer and market focus; measurement, analysis, and knowledge management; human resource focus; process management; and results. The evaluation process included about 1,000 hours of review and an on-site visit by teams of examiners to clarify questions and verify information in the applications.

Attending this conference will be manufacturers who must:

– Deliver more products and services faster, cheaper, and at a higher quality
– Sustain gains and processes while continuously improving
– Be the supplier of choice as supplier numbers continue to be cut
– Survive on multi-year contracts demanding annual price cuts to the customer
– Compete and win knowing their competitor is one mouse-click away on their customer’s computer.

The conference is the first ever Canadian Regional Conference for the Association for Manufacturing Excellence (AME), which is based in Wheeling Ill. The conference is jointly organized by the Canadian Region of AME and CME’s Alberta Division, in
collaboration with Dearborn-based Society of Manufacturing Engineers (SME).

For additional information on the 2005 AME Regional Conference, visit