MRO Magazine

Reed Exhibitions raises funds for breast cancer awareness by matching donations

Toronto, ON -- October is Breast Cancer Awareness Month, and Reed Exhibitions of Toronto has accepted Toronto radio...


Industry

October 26, 2004
By MRO Magazine
MRO Magazine

Toronto, ON — October is Breast Cancer Awareness Month, and Reed Exhibitions of Toronto has accepted Toronto radio station MIX 99.9’s challenge to raise funds by taking a little off the top.

The staff of the trade show organizer raised a required minimum of $2,000 for the Canadian Breast Cancer Foundation so that broadcaster Steve Anthony from MIX 99.9 came to the company’s office on October 14, 2004, and shaved staffer Maureen Owens’ head.

Employees, exhibitors, partners, families and friends volunteered their time and their money for the "Shave to Save" campaign. In just two weeks they helped Reed raise more than $9,000 for breast cancer research and awareness programs.

Reed Exhibitions has matched the donations dollar for dollar and presented the MIX 99.9’s Anthony with a cheque for $18,644.00.

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Owens, the ‘champion’ for this campaign, brought the initiative to Reed Canada and also volunteered to have her head "shaved to save." She personally raised closed to $4,000. Her contribution and dedication to the cause inspired others.

Reed hopes to set a record total of $10,000, $12,000 or even $15,000, so is still seeking donations. It will match the funds raised dollar for dollar, doubling the final amount.

To make a donation, go to https://www.showreg.net/SHAVE2004. For more information on Breast Cancer Awareness, please go to www.cbcf.org.