MRO Magazine

Gates holds employee rally for new industrial belt launch

Denver, CO -- Amid cheers of "No Competition, No Problem, No Contest and No Brainer," employees of Gates Power Tran...


October 21, 2004
By MRO Magazine

Denver, CO — Amid cheers of “No Competition, No Problem, No Contest and No Brainer,” employees of Gates Power Transmission division recently launched their newest product at a rally on the Denver headquarters campus.

The official launch of Gates Eliminator belt was emceed by John Bohenick, senior vice-president of Gates Power Transmission division, on the stage, and Justin Aschenbrenner, Gates vice-president of industrial power transmission business development, standing beside a mobile tree chipper machine.

In his remarks to the more than 150 employees assembled at the event, Bohenick said, “Today we’re introducing a new replacement belt that will penetrate a whole new market with Gates quality and performance. Gates Eliminator is a high-performance, polyurethane belt that replaces any belt with an RPP profile in RPP sprockets. There’s no need to change sprockets, tensioning or idlers. And, Eliminator will last a minimum of two times longer than any RPP belt it replaces.”

Then, to demonstrate the marketing theme of the new belt –“Eliminate the competition” — Aschenbrenner proceeded to feed four competitive belts into the chipper machine that spit out rubber fragments, to the delight of the cheering crowd.


For more information on the new belt, visit