Orlando, FL — The Chicago-based Power Transmission Distributors Association (PTDA) unveiled a new logo and tagline, as well as a newly redesinged website, at its 2004 Industry Summit, held Oct. 14-16, 2004, in Orlando, Fla.
Founded in 1960, PTDA is an association for the industrial power transmission/motion control (PT/MC) distribution channel. PTDA represents 217 power transmission/motion control distributor firms with almost 3,000 locations throughout North America and 13 other countries, as well as 189 manufacturers that supply the PT/MC industry.
After intensive research, the association concluded its old logo no longer communicated who PTDA was and who its members were. Furthermore, PTDA members reported they did not use the association’s logo as part of their own branding activities due to its dated look, difficulty in using it, and lack of customer recognition.
Adopted as part of a major communications campaign targeted at current and prospective members, the new logo includes a tagline, ‘Channeling the Power of Industry.’
The design is intended to better represent PTDA’s identity and goals, reflect the association’s forward-looking and forward-thinking direction, convey efforts to evolve and change for the better and to be on the cutting edge, and communicate a complex message about PTDA’s strengths and benefits.
A campaign to promote the use of the new logo also was launched at the conference. Members received a CD-ROM with downloadable artwork and usage guidelines and were able to purchase co-branded ‘wearables’ at a discount. All PTDA members who adopt the new logo for their own use will be cited in the PTDA’s quarterly newsletter, Transmissions.
“Use of the new logo and tagline will benefit PTDA members by identifying them as best-in-class and outstanding members of the power transmission/motion control (PT/MC) community,” said Stephanie Kaplan, PTDA director of marketing and communications.
Furthermore, she added, use of the logo will: Show that member companies, like PTDA, has a fresh and exciting image; help build the member’s brand and increase their credibility with end users; create a positive cycle as more members use the PTDA logo and more customers see it, meaning more customers will equate the logo with credibility; differentiate members from their competitor; and will identify them as active/engaged members of an association leader.
Use of the redesigned logo by PTDA’s manufacturer members will communicate their involvement and credibility to their distributors. Kaplan said that adopting the new logo and tagline will: Demonstrate their commitment to using distributors as a channel based on their membership in a distributor association; improve the feeling of partnership between manufacturers and their distributors; and increase their credibility in the eyes of potential new distributor partners.
The redesigned website is intended to make navigation and finding information faster and more intuitive, said Kaplan.
For more information, visit www.ptda.org or call 312-876-9461.