MRO Magazine

SM-Cyclo Canada gets new brand affiliation with Sumitomo’s power transmission companies worldwide

Mississauga, ON -- Sumitomo Machinery Corporation of America and SM-Cyclo Canada launched their new "Sumitomo...


October 9, 2003
By MRO Magazine

Mississauga, ON — Sumitomo Machinery Corporation of America and SM-Cyclo Canada launched their new "Sumitomo Drive Technologies" brand on Oct. 1, 2003. The new brand, which has the tagline "Always on the Move," unites a total of 30 Sumitomo companies under one global brand. Now, all 30 companies fall under the parent company of Sumitomo Heavy Industries Power Transmission and Controls Group.

"For many years the name Sumitomo has been synonymous with the premier products in the power transmission marketplace worldwide," said John Cox, president of Sumitomo Machinery Corporation of America. "Our new brand name and tagline capture in a few words the essence of our capability, capacity and commitment — past, present and future — to the industries we serve on a global basis."

The global Power Transmission and Controls Group, one of the largest businesses within Sumitomo Heavy Industries, has worldwide presence and global strength — with eight manufacturing plants, 35 assembly centres, 226 sales offices and 2,300 employees throughout the world.

The goal of this brand is to achieve leveraged group management and strengthened customer relationships through a global network of sales, service, manufacturing and support.


Sumitomo Drive Technologies’ Power Transmission and Controls Group has captured 70% of the Japanese market and 15% of the non-Japanese market share. In August 2003, it achieved sales of 10 million Cyclo Drives, the company’s premier product.

The new branding activities include not only the new visual identity change, but also a series of actions to optimize business capabilities to align Sumitomo Drive Technologies worldwide with the new brand as a "dependable partner" to provide the best products and services to customers.

"By introducing this new brand, we extend our commitment to and appreciation of our customers," said Donald Brownrigg, president of SM-Cyclo Canada. "We promise to reassure our value to each and every customer as a dependable partner."