MRO Magazine

Goodyear belts & hoses to support CASCAR Super Series

Toronto, ON -- Goodyear Canada's Engineered Products Division has announced a multi-year partnership with CASCAR --...


Industry

May 3, 2003
By MRO Magazine
MRO Magazine

Toronto, ON — Goodyear Canada’s Engineered Products Division has announced a multi-year partnership with CASCAR — the Canadian Association for Stock Car Racing — as a further step to significantly increase awareness of Goodyear’s automotive and truck aftermarket products.

The company’s product line includes Goodyear Gatorback v-belts, belt tensioners, hose and air springs.

“Our strategy is to leverage our involvement in CASCAR to increase support of our installers, jobbers and new customers,” said Guy Enta, national sales manager, Goodyear Canada’s Engineered Products Division. “It also provides us with a tremendous opportunity to meet with drivers, race teams and owners on pit row and in the garage areas to further promote Goodyear Gatorback v-belts and hose.”

“Goodyear Canada becomes the official belt and hose of the CASCAR Super Series. We are also pleased to announce the ‘Goodyear Gatorback Belts and Hose Fastest Lap Award’ which takes place at four CASCAR Super Series events in 2003; The Canada Day Shootout at Cayuga Speedway, the Molson Indy Toronto, Race City Motorsports Park in Calgary, and the Molson Indy Vancouver. Following the race, a cheque for $1,500 will be presented by Goodyear to the CASCAR Super Series driver who achieves the fastest race lap at each of the four featured races,” said Enta.

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“A season-end Goodyear Gatorback Belts and Hose Fastest Lap Award Champion will be determined based on the driver with the most fastest lap awards. The winning driver receives an additional $2,000 and Goodyear will match this amount and make a donation to the driver’s charity of choice in their name,” Enta said.

“We welcome the Goodyear Canada belts and hose team to CASCAR,” said Tony Novotny, president of CASCAR. “It is through constructive relationships with premier brands such as Goodyear belts and hoses that we are able to deliver the CASCAR message to a broader consumer base.”

For more information on Goodyear’s automotive and truck aftermarket products including belts, belt tensioners, hose and air springs, call 888-275-4397 or www.goodyearbeltsandhose.com.