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Reed exhibiton firm gets new branding, logo

Toronto, ON -- Apr. 22, 2002 -- Reed Exhibitions has been re-branded with a new name and a new corporate identity t...


Toronto, ON — Apr. 22, 2002 — Reed Exhibitions has been re-branded with a new name and a new corporate identity that is effective worldwide.

According to a company spokesperson, the new brand reflects what Reed stands for and its ambitions for the future. “The time was right for us to look again at what makes us special as an organization and how best to express that to our customers and our own staff.” the company said.

Reed Exhibitions’ acquisition of Miller Freeman in 2000 made it the world’s leading exhibition organizer and the logo, corporate colours and corporate style have all been redesigned to endorse the company’s position as a successful, confident, forward-looking organization.

“Recent global initiatives in marketing, customer service, databases, websites and the development of key global industry sectors have enabled Reed to deliver the breadth of services expected of a global company,” the company said. “The new Reed Exhibitions brand reflects not only what we have achieved to date but our renewed commitment to our customers as world leading global organization.”

Details on Reed Exhibitions in Canada can be found at www.reedexpo.ca.