MRO Magazine

Motor efficiency group adds 10 manufacturers, expands website

Boston, MA -- Nov. 9, 2001 -- Ten electrical motor manufacturers and an energy efficiency consulting company recent...


November 9, 2001
By MRO Magazine

Boston, MA — Nov. 9, 2001 — Ten electrical motor manufacturers and an energy efficiency consulting company recently joined the list of sponsors for the Motor Decisions Matter (MDM) campaign. Launched in June 2001, the campaign encourages the use of sound motor management and planning as a tool for cutting motor energy costs.

The U.S.-based Consortium for Energy Efficiency (CEE), a non-profit energy organization, is coordinating this effort.

The following motor manufacturers have become Motor Decisions Matter sponsors:

* A.O. Smith Electrical Products Co.
* Emerson Motors
* GE Industrial Systems
* Leeson Electric
* Lincoln Motors
* Marathon Electric
* Rockwell Automation/Reliance Electric
* Siemens Energy & Automation
* Toshiba
* WEG Electric.


They are all members of the National Electrical Manufacturers Association (NEMA), a founding sponsor of MDM. A total of 11 motor manufacturers, including Baldor, now support MDM.

Advanced Energy, based in Raleigh, N.C., has also become a sponsor. Advanced Energy is a non-profit corporation that helps utility, industrial and residential customers improve the return on their energy investment. The organization focuses on industrial process technologies, motors and drives testing, and applied building science.

Campaign sponsors include motor manufacturers and service centres, trade associations, electric utilities and government agencies. Sponsors promote the benefits of motor planning and provide tools that enable commercial and industrial customers to develop a motor plan, with the assistance of their local distributor/repair centre or utility representative.

Also, the Motor Decisions Matter Web site ( has been expanded and now includes an in-depth motor planning kit. This kit contains information, statistics, helpful links and tools specially designed to assist companies in developing motor management plans and save on energy costs.

A motor plan addresses common motor decisions before equipment failure; this helps ensure motor availability, reduce downtime and lower energy costs. Best-practice motor management can also help to increase the reliability and quality of motor-driven processes and reduce plant operating costs.

According to the U.S. Department of Energy, greater attention to motor system management can reduce motor energy costs by as much as 18%, while helping to boost motor productivity and reliability. Energy represents more than 97% of total motor operating costs. In large industrial plants, such as steel plants, motor energy costs can exceed $1 million annually.

Without a motor management plan in place, the result is often quick, price- and availability-based decisions that do not necessarily take energy efficiency into consideration. In the long run, this can hurt a company’s finances and productivity. Companies that want to reduce costs — and help the environment — can capture motor savings by supporting the development of a motor plan and making sure that it is implemented when motor-driven equipment fails.

By Bill Roebuck, Editor