MRO Magazine

Motor Industry clamps down on energy usage costs

Boston, MA -- July 17, 2001 -- A consortium made up of motor industry manufacturers and service centres, trade asso...


July 18, 2001
By MRO Magazine

Boston, MA — July 17, 2001 — A consortium made up of motor industry manufacturers and service centres, trade associations, electric utilities and government agencies has kicked off a Motor Decisions Matter campaign to encourage the use of sound motor management and planning as a tool for cutting motor energy costs and conserving energy.

The campaign sponsors are promoting and providing tools that enable commercial and industrial customers to develop a motor plan, with the assistance of their local distributor, repair centre or utility representative. A motor plan addresses common motor decisions before equipment failure, which ensures motor availability, reduces downtime, and lowers energy costs.

Energy represents over 97 per cent of total motor operating costs. In large industrial plants, such as steel plants, motor energy costs can well exceed $1 million annually. The U.S. Department of Energy says greater attention to motor system management can reduce motor energy costs by as much as 18 per cent, while helping to boost motor productivity and reliability.

Motor Decisions Matter is promoting best-practice motor management to industrial and commercial customers because it can also help increase the reliability and quality of motor-driven processes and reduce plant operating costs.


The campaign’s message is good news for the motor distributors and service centres because its message will likely expand the market for premium efficiency motors and motor-related services as more customers become aware of their bottom-line benefits.

Electric utilities are also interested in this message because it will help save energy and reduce peak demand while providing value to their customers.

Research has shown, however, that many motor decision-makers are not aware of energy efficient motors, or their benefits, said Ted Jones of campaign sponsor Consortium for Energy Efficiency (CEE). According to a recent study, only 19 per cent of personnel at U.S. industrial facilities were aware of premium efficiency motors and only 11 per cent of customers reported having written specifications for motor purchases, with only two-thirds of these customers including efficiency in their specifications.

"We want corporate and plant managers to realize the financial and performance benefits of sound motor management, which includes proper motor planning, evaluation and analysis, inventory, procurement and repair," Jones said. "By addressing the motor decision-making process, businesses can more effectively capture energy savings in the motor replacement market, while also taking advantage of the savings potential of proper motor repair, sizing and management."

The campaign targets three key audiences: executive level managers; maintenance, repair and operation employees, plant managers and engineers in industrial markets; and distributors and repair firms.

The maintenance repair and operation and plant level audiences are responsible day-to-day for effectively and efficiently running their facilities. If a motor management plan is not in place, the result is often quick, price- and availability-based decisions, rather than an efficient, thoughtful, and proactive plan that reduces panic and poor decision-making.

The senior executive level audience — motivated by the opportunity to reduce cost and help the environment — will influence the maintenance, repair and operation, and plant audiences, to consider developing a plan

The distribution and repair firm audiences will help provide quality planning and repair services, which will help them build their businesses.

The campaign consists of several components to increase general awareness for the program and assist the target audiences in developing a motor management plan:

* A Web site ( which includes information about the campaign, links to campaign sponsors and eventually a press room and an online distributor marketing kit.

* A Motor Management and Planning Kit, which will include a checklist of steps to get started on developing a motor plan; links to online resources to get more information about motor planning; and campaign information on the importance and opportunity associated with motor management and planning.

* An e-mail direct marketing promotion targeting distributors will provide information about the campaign, highlight the benefits of motor management and planning, and provide a direct link to the online distributor marketing kit.

* News releases on new program components and customer success stories. Campaign spokespeople will also be available to provide quotes and additional information for future stories.